Privacy Policy

Last Updated: January 2026

Apex Park ("we," "us," "our," or "Company") operates apexpark.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.

Information We Collect

We collect information in various ways, including:

• Personal Information: Name, email address, username, and password when you voluntarily submit registration forms or contact us.
• Technical Data: IP address, browser type, operating system, referral source, and pages visited.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and track your interactions.
• Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and navigation patterns.
• Device Information: Device identifiers, device type, and mobile network information.

How We Use Information

We use collected information for the following purposes:

• Conducting affiliate tracking and commission calculations for casino partner referrals.
• Analysing Website traffic and user behaviour through analytics tools.
• Improving Website functionality, content, and user experience.
• Sending marketing communications and promotional offers (with your consent).
• Preventing fraud, abuse, and enforcing our Terms of Service.
• Complying with legal obligations and responding to regulatory requests.
• Personalising content recommendations based on your preferences.

Cookie Policy

Our Website uses the following types of cookies:

• Essential Cookies: Required for basic Website functionality and security.
• Analytics Cookies: Track user behaviour to understand Website performance and visitor patterns.
• Affiliate Tracking Cookies: Monitor referrals to casino partners to calculate commissions accurately.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

You can control cookie preferences through your browser settings and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling essential cookies may impair Website functionality.

For more information on managing cookies, visit www.allaboutcookies.org or your browser's help documentation.

Third-Party Links

Our Website contains links to external casino operators, affiliate partners, and third-party websites. We are not responsible for their privacy practices, terms, or content. When you click links to partner casino sites (including Clover Casino), you are subject to their independent privacy policies.

We recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. We do not control, endorse, or assume liability for linked websites.

Your Rights

Under UK GDPR and Data Protection Act 2018: You have the right to:

• Access your personal data held by us.
• Rectify inaccurate or incomplete information.
• Request erasure ("right to be forgotten") under certain circumstances.
• Restrict processing of your data.
• Data portability (obtain your data in a structured format).
• Object to processing for marketing purposes.
• Withdraw consent at any time.
• Lodge complaints with the Information Commissioner's Office (ICO) at www.ico.org.uk.

International Users: If you are located in the EU, EEA, or other jurisdictions, you may have additional rights under applicable data protection laws (GDPR, CCPA for US residents, etc.). We comply with relevant international data protection standards.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:

• Account information is retained for the duration of your account and up to 12 months after closure.
• Analytics data is retained for 24-26 months.
• Affiliate tracking data is retained for 3-5 years for accounting and regulatory compliance.
• Marketing data is retained until you unsubscribe or withdraw consent.

If you request data deletion, we will remove your information unless retention is required by law.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Apex Park Limited
Email: privacy@apexpark.co.uk
Website: apexpark.co.uk

We will respond to your inquiry within 30 days of receipt. For unresolved concerns, you may lodge a complaint with the Information Commissioner's Office (ICO).

This Privacy Policy is effective from January 2026 and may be updated periodically. Continued use of the Website following changes constitutes your acceptance of the updated policy.